When two parties interact, they engage in a series of exchanges and continue to do so until the costs or risks of the relationship outweigh the rewards. Take dating, for example. With each date, conversation, or exchange, one is constantly calculating whether he or she will benefit from a relationship with the second party with the least-possible risk or cost.
Act Now! Activate a FREE three days trial to InformationTechnologyCrossing.com, because you know how important it is to know about all the jobs.
âWhile the exchange between two parties, in human relationships, means interaction between two people, social exchange theory also accounts for the delivery of value to end users via web applications,â said Lana Moore.
Social exchange theory proposes that all human relationships are formed by users through subjective cost-benefit analyses and comparison of alternatives. This theory crosses disciplines such as sociology, psychology, and mathematics.
Enter the Internet.
Whether we recognize it or not, a series of exchanges happens each time we interact on the web. With the rise or resurgence of social networks; collaboration tools; and real estate, matching-making, and job sites, interaction design plays a huge role in stickiness and user adoption.
The Internet evolves as social exchange theory is supported by technology.
Web 2.0 and rich Internet applications provide means for users to engage in social exchanges through dynamic web-based interfaces. Persistent connections, end-to-end communications, and distributed computing methods, combined with faster and better hardware, improve social exchanges on the Internet.
While the exchange between two parties, in human relationships, means interaction between two people, social exchange theory also accounts for the delivery of value to end users via web applications. Similarly, in human relationships, when a web application’s cost and risk is higher than its value, the user will abandon that relationship. Today’s rich Internet experience can either facilitate end-to-end communication, OR it can take the place of one of the parties, both of whom reinforce social exchange theory.
By looking at some of the newer web applications employing new technologies, we can see how social exchange theory has evolved the Internet.
Take a look at Facebook, a social networking tool. It’s amazing how many exchanges I have with my “friends.” I can tell what Chris had for lunch, what Erin is listening to at that moment, what movie John went to see, and what he thought of it. I can even invite a bunch of my friends to add an application that I have and share information with them like PersonalDNA (which was eerily accurate). Every action I take on Facebook can be shared, creating social exchanges.
Itzbig takes a different approach to finding jobs. Other job boards are online versions of newspaper classified ads. In the past 10 years, little has been done to improve social exchanges between professionals and employers. Instead, boards have moved toward becoming résumé repositories--monetizing on information that should be confidential and shared only after several exchanges have been made.
The purpose of the itzbig network is to facilitate exchanges between professionals and employers. After selecting positions and locations, professionals aren’t required to provide information, especially personal information. However, as professionals provide more skills and experiences, value is provided, with each selection, in the form of higher-quality jobs. Social exchange happens gradually, with professionals granted the abilities to assess benefits before they share additional information about themselves.
The real-estate search tool Trulia is similar to itzbig. It requires only a city to perform an initial search. As you provide more information about the house you are looking for, the quality of your results improves. This is in comparison to other real-estate sites, where you are asked to provide all of your preferences at the onset, only to be disappointed by the results and return to the “search form.” Instead, with each interaction, Trulia’s results become finer tuned to your needs. Again, as users provide more information about what they want, they see value, get results, and are able to assess their next steps.
Web-based applications will continue to evolve through advancements made in technology. Through these advancements, sites that support social exchange theory will shift the Internet from content-bearing static information to highly interactive and dynamic exchanges, providing value for their users.
About the Author
As product manager for itzbig, Lana Moore is perpetually exploring new ways to do old things and old ways to do new things. She’s passionate about removing friction from process and making technology as intuitive as possible.
Lana has over 12 years of online application experience and has managed the user and customer experience for companies such as MyDocOnline (Aventis Pharmaceuticals), Hire.com, Verizon, and EDS (Navy Marine Corps Intranet).
During her career, Moore has been a vocal proponent of web standards and Agile User-Centered Design. Her work in the HR technology field has led to industry awards such as HR Magazine’s Product of the Year.
InformationTechnologyCrossing Fact #243: Our site takes your job search seriously. You wont find any cartoon monsters here; were sleek, cool, and stylish.
April , New Lenox, IL
InformationTechnologyCrossing has so many jobs at one place. Plus, it is very easy to search for the kind you are looking for.
Aaron , Denver, CO
InformationTechnologyCrossing has a search engine that is really fast. It saves a lot of time.
Roberto , Seattle, WA
I like the volume of jobs on InformationTechnologyCrossing. The quality of jobs is also good. Plus, they get refreshed very often. Great work!
Richard , Baltimore, MD
The number of jobs listed on InformationTechnologyCrossing is great. I appreciate the efforts that are taken to ensure the accuracy and validity of all jobs.
Linda , Brownsvelle, TX
On InformationTechnologyCrossing it's easy to access the vast variety of jobs on offer. The search engines are superb!
To compare InformationTechnologyCrossing with other job sites
Bring Order and Structure to Your IT Job Search
You have perseverance and can accomplish anything you put your mind to and finding the ideal IT job is no exception. We have a tradition of helping our members accomplish anything they set their mind to. With complete information about every IT job in the market at your fingertips you are going to go far.
You have very high standards for the sort of employer you are working for and also for yourself. You are not afraid to work hard to fulfill your duties because you value security and peaceful living. We give you the tools to pursue your dreams for you and your family.
Become part of a tradition of research excellence that has elevated the careers of countless IT professionals just like you.
Complete the sign up process today and become part of our site today.
Tell us where to send your access instructions:
Total Jobs on InformationTechnologyCrossing
262,358
New Information Technology Jobs This Week
72,511
Jobs on EmploymentCrossing Network Available to Our Members
Web Designer United States-OR-Merlin
The company is strongly committed to its web presence. Attractive graphics and a satisfying user experience are important parts of that goal. The ...
A Google job search may not be a preferred alternative, as all Google job descriptions are available at the Google website, and one can apply for jobs directly through Google. However, actual experiences suggest that most candidates called for interview at Google were directly contacted by a Google recruiter, and quite unexpectedly, without having ...
The best thing about EmploymentCrossing is that some of its job listings just cannot be found on any other job site. Incredible performance!
Linda , Brownsvelle, TX
On InformationTechnologyCrossing it's easy to access the vast variety of jobs on offer. The search engines are superb!
Gregg , Tampa, FL
I was greatly surprised at the number of postings I found for my profession. It gave me the possibility to search in other cities, as I was considering a move to other locations in the country. I was very happy with the service and will recommend to everyone I know looking for employment prospects.
See Every Information Technology Job We Can Find on the Internet!
Unlike other sites, InformationTechnologyCrossing works for you and does not charge employers to post jobs and actually goes out and researches jobs for you. The jobs you see are the jobs we find for you and not the ones employers are paying us to post.
To compare InformationTechnologyCrossing with other job sites
Start doing things the way they should be done.
Make objective career decisions with unbiased research, facts and information about IT jobs. Your perseverance, follow through and dependability will all pay off when you have access to:
IT jobs from every company employer career webpage we can find.
IT jobs from every professional job source we can find.
IT jobs from every job board we can find.
IT jobs from every newspaper classified ad we can find.
IT jobs from every specialized IT publication we can find.
IT jobs from every federal, state and local government career page we can find.
IT jobs from every public interest, nonprofit and other career page we can find.
Tell us where to send your access instructions:
Today at InformationTechnologyCrossing
15,723 - Jobs found in last 24 Hours72,511 - Jobs found in last 7 Days262,358 - Total Jobs Found
Your privacy is guaranteed. We will never give out, lease, or sell your personal information.
InformationTechnologyCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
InformationTechnologyCrossing is the first job consolidation service in the employment industry to seek to include every job that exists and not charge employers to post jobs on its site.
InformationTechnologyCrossing uses sophisticated technology and manual work to comb employer websites and other job boards for jobs and bring them all to its site.
