INFORMATION TECHNOLOGY Jobs, Jobs in INFORMATION TECHNOLOGY - InformationTechnologyCrossing.comJob Aggregators - InformationTechnologyCrossing.com

     

Forgot Your Password?    Remember Me

TRY IT NOW!

Job Seekers  Employers
How We Help You  |  Why We're Not Free
The Most Information Technology Jobs Anywhere — InformationTechnologyCrossing
Search Thousands of Jobs in Our Database
What Where


Search in Job Title Only

Select Country:


+ Browse Jobs    + Advanced Search    + Search Tips
InformationTechnology Career Feature

The Strategy Gap: Planning for Proliferation
By Aaron Batte
It has been said that advertising and marketing spending, particularly B2B spending, is a leading indicator of the overall economy. Today, marketing spending is growing, competition is heating up across industries, and business marketers are seeing aggressive awareness and demand generation programs moving higher up on their strategic agendas.

Act Now! Activate a FREE three days trial to InformationTechnologyCrossing.com, because you know how important it is to know about all the jobs.
Activate My Risk Free Trial
The Strategy Gap: Planning for Proliferation
The Strategy Gap: Planning for Proliferation
+ Enlarge
''Too many marketers have been overwhelmed by the abundance of options when it comes to tactical planning for online marketing.''
One of the crux issues that marketers are currently maneuvering through is proliferation — we all know by now that the marketing landscape has been dramatically transformed by technology, media segmentation, and expanding distribution channels, and it continues to change at a blistering pace.

Executive level B2B marketers are becoming increasingly ''bought-in'' to the idea of devoting large shares of the marketing budget to digital channels and online media to drive growth. However, several factors constrain successful execution of these growth strategies.

From the CMO down the ranks to frontline marketing managers, all corporate marketers are hearing the same marching orders: ''Get the sales organization more leads — now!'' While some top marketers are leading the charge, many are failing to balance short-term goals with long-term strategic marketing plans.

The following are five tips for overcoming the widening gap between online execution and corporate marketing strategy.

1. Don’t Use Technology for Technology’s Sake
Understand your audience, and make realistic assessments of the media your audience consumes. Podcasts are great, but it is unlikely that your customer will download and listen to a podcast that is simply the audio version of a product brochure or read a blog about the virtues of your manufacturing process. Almost all of the established and emerging digital channels have some value to marketers — but only certain kinds will have value to you. Identify and leverage the channels that correspond to your growth strategies, and leave interactive video mash-ups to Nike.
2. Create Cadence
Move beyond the one-off projects. Too many marketers have been overwhelmed by the abundance of options when it comes to tactical planning for online marketing. Rather than committing to a unified campaign, they get caught in the trap of dabbling with various technologies and tactics that lead to inconsistency, customer confusion, wasted budget, and ultimately undermine long-term strategic planning. Plan multitouch, multimedia campaigns with the understanding of how they work together and how they impact each other, and craft your message and offer accordingly.
3. Focus on Measurement and Feedback
The immediacy of direct feedback and data that online channels provide is a marketer’s dream — use it to your advantage. This information holds infinite opportunities to increase engagement, acquisition, loyalty, and retention. It's all about using the data to create campaigns that drive registrations, generate more sign-ups, gather relevant data, increase purchase intent and ultimately, drive revenue.
4. Build Flexibility into Your Programs
Optimization may be the single most important element to creating successful, high-performance, online campaigns. Create a culture in your marketing organization that allows for responsiveness, and you will make it easier to respond quickly to the feedback your campaigns provide. Work within your campaign strategy, and dynamically test your messaging. Measure and compare the results from multiple touchpoints, and try to understand how these variables combine to affect your results.
5. Leverage Your Resources
The exponential speed at which the online marketing industry is progressing is nearly impossible for any individual to keep up with. Engage experts both within the organization and externally to help focus your efforts and to make your campaigns as efficient and effective as possible. Use your agency partners to develop, execute, and optimize your online awareness, and demand generation campaigns. Tap your PR firm for placements that drive organic search activity. Most importantly: make sure they are all working together. After all, it’s the World Wide Web, and your customers are connected to it — shouldn’t your marketing efforts be connected too?

About the Author

Aaron Batte offers clients an uncommon combination of creative talent and strategic marketing vision. A veteran of the advertising business, Aaron has worked with some of the world's best-performing brands, including Avaya, ESPN, General Motors, Honeywell, Disney, Oracle, AT&T, FOX Networks, Ford Motor Company, Unisys, Comcast, and MSN.

As both principal and director of client services at Faction Media, Aaron guides the development and management of account teams and acts as the chief advocate of best practices for client service across the business. Prior to founding Faction Media, Aaron was the President of Theory, a Denver-based advertising agency well known for outstanding creative and demand generation strategies.

Aaron has been recognized by both the American Advertising Federation and the American Association of Advertising Agencies for his outstanding work in commercial advertising. He has received numerous industry awards for both traditional and interactive advertising, including an Emmy Award and two Addy Awards. Aaron enjoys a nationwide reputation for fast-forward thinking and a results-oriented work ethic.


Popular Tags
 customers  industry  executions  generations  plans  assessments  organizations  internet marketing  marketing managers  economy  methods

  • Share this story:
  • BlinkList
  • blogmarks
  • del.icio.us
  • Digg
  • Facebook
  • Google
  • Sphinn
  • MySpace
  • NewsVine
  • Simpy
  • StumbleUpon
  • Technorati
  • E-mail this story to a friend!
  • Print this article!
  • Faves
  • Furl
  • Netvouz
  • Slashdot
  • Spurl
  • Yahoo! Buzz

Facts

InformationTechnologyCrossing Fact #94: When users read the “FAQ” on our site, they will better understand how the site works, become confident in our services, and be ready to search for jobs.

Comments

Article ID: 370144    www.informationtechnologycrossing.com

Article Title: The Strategy Gap: Planning for Proliferation

Comment not found for this article.

Comment Comment
Rate This Article
Related Article

Printable Version    Printable Version PDF Version    PDF Version Email to a Friend    Email to a Friend
Comment    Comment View Comment    View Comment

What Members are Saying
Stephen , Potomac, MD
EmploymentCrossing and its services are very impressive. I am grateful to the customer service representatives as they were very helpful. I would definitely recommend the website to my friends.

Stephen , Lake Oswego, OR
I appreciate the online application of resume and cover letter on EmploymentCrossing. It saves a great deal of time. The site's advance search engine is also fantastic.

Alexander , Pittsburgh, PA
EmploymentCrossing is easy for searching jobs through geographic locations. You can find a job in almost every region in the United States.

Maribeth , Mason, MI
The best thing about EmploymentCrossing is that some of its job listings just cannot be found on any other job site. Incredible performance!

Todd , Nashville, TN
I feel that everything on EmploymentCrossing is so attractive to the users. Advance search, speed search, online applications, newsletter, archives, career corner, audio room, and other features are just fantastic!


To compare InformationTechnologyCrossing with other job sites Click here


Bring Order and Structure to Your IT Job Search

You have perseverance and can accomplish anything you put your mind to and finding the ideal IT job is no exception. We have a tradition of helping our members accomplish anything they set their mind to. With complete information about every IT job in the market at your fingertips you are going to go far.

You have very high standards for the sort of employer you are working for and also for yourself. You are not afraid to work hard to fulfill your duties because you value security and peaceful living. We give you the tools to pursue your dreams for you and your family.

Become part of a tradition of research excellence that has elevated the careers of countless IT professionals just like you.

Complete the sign up process today and become part of our site today.

Tell us where to send your access instructions:

Your Email


Total Jobs on InformationTechnologyCrossing
262,358
New Information Technology Jobs This Week
72,511
Jobs on EmploymentCrossing Network
Available to Our Members
2,349,188
  INFORMATION TECHNOLOGY JOBS NEAR YOU

  + International Jobs + Work At Home Jobs
  + UK Jobs + Canada Jobs

New search feature using US map. + click here
Looking for a new information technology job in your city? + click here
  TOP 5 JOB SEARCHES
  TODAY'S FEATURED INFORMATION TECHNOLOGY JOB
Web Designer
United States-OR-Merlin
The company is strongly committed to its web presence.
Attractive graphics and a satisfying user experience are
important parts of that goal. The ...

Click to Apply for - InformationTechnologyCrossing.com
Most Recent Articles
A Google Job Search Can Get You Recruited By Google
A Google job search may not be a preferred alternative, as all Google job descriptions are available at the Google website, and one can apply for jobs directly through Google. However, actual experiences suggest that most candidates called for interview at Google were directly contacted by a Google recruiter, and quite unexpectedly, without having ...
Recent Articles:

Search All Articles

   GO 
FREE NEWSLETTER
+
A CHANCE TO WIN A NEW BMW
BMW - InformationTechnologyCrossing.com
"The Job Researcher" is a weekly newsletter that's absolutely jam packed with jobs, career advice, stories, webinars and more. PLUS, a chance to win a new 2010 BMW 328i sedan in Employment Research Institute's annual car giveaway.
 SIGN UP NOW
*Your Email:  
Sign Up on - InformationTechnologyCrossing.com
Only InformationTechnologyCrossing researches and consolidates every information technology job opening it can find and puts all of the job openings it locates in one place.

  • We research and collect information technology job openings from tens of thousands of employer, association, newspaper classified, government, public interest, job board and other websites and post them on our site.
  • InformationTechnologyCrossing has vastly more information technology job openings than any other job board because we actually go out and research jobs instead of just posting jobs employers pay us to post.
  CAREER CONNECT  (From Our Career Blogs)
You awaken each day feeling healthy and alive with energy.
Submit GET FREE
JOB ALERTS
BE THE FIRST TO KNOW
Learn about jobs before everyone else does. Studies prove the first people to apply to jobs are the most likely to get them. Sign up for job alerts today BMW - InformationTechnologyCrossing.comand be entered to win a new BMW!
What is InformationTechnologyCrossing?
Who Else Is Ready to Never Have to Worry About Recessions and the Information Technology Job Market Again?
Why Job Boards Are Evil!
Blow Away Your Competition with InformationTechnologyCrossing
Get More Employers to Respond to Your Applications and Hire You
Why You Are Not Aware of 95% of the Information Technology Jobs Out There
Why InformationTechnologyCrossing's Marketing Problem is Good For You
Why It is Important to See Every Job Site There is
Private Versus Public Job Boards
Why You Need to Manage Your Job Search in One Place
Who Else Wants Their Phone Ringing Off the Hook With Quality Job Interviews?
Do Not Use Another Job Board Until You Read This
UNCENSORED REVIEWS!

Bethany , Salem, OR

The amount of jobs on EmploymentCrossing is amazing. The site has the highest number of jobs in the world.

Melissa , New York, NY

I am very happy with the services provided by InformationTechnologyCrossing. I will surely use it again in future.

Pamela , Chicago, IL

InformationTechnologyCrossing has more jobs on its pages, than any other similar websites. Amazing!

+ More success stories
+ Share your success story with us
HOW WE WORK

Watch Our Latest Video!

HOW WE WORK - InformationTechnologyCrossing.com
See Every Information Technology Job We Can Find on the Internet!
Unlike other sites, InformationTechnologyCrossing works for you and does not charge employers to post jobs and actually goes out and researches jobs for you. The jobs you see are the jobs we find for you and not the ones employers are paying us to post.
To compare InformationTechnologyCrossing with other job sites
Click here on - InformationTechnologyCrossing.com
USEFUL LINKS

Press Releases

Add InformationTechnologyCrossing to My Favorites
Top 101 Reasons to Sign Up for InformationTechnologyCrossing
Reason 27: While fellow graduates are struggling to find work, you will have superior knowledge of the job market and access to more positions than any of your classmates.
  Click here for 100 more reasons  
InformationTechnologyCrossing is the Most Trusted Source for Research.
Tell Us What You Think   
InformationTechnologyCrossing answers:
Why can't I just use a free method to look for a job?
+ Click here for answer
Free Webinar by Harrison Barnes
Focus on Doing - and Stop Talking About Those Who Are Doing

Tuesday, September 7, 2010 at 1:00 PM PDT.
Today at InformationTechnologyCrossing

15,723 - Jobs found in last 24 Hours 72,511 - Jobs found in last 7 Days 262,358 - Total Jobs Found
Leading Employers Tell a Friend!
Follow InformationTechnologyCrossing.com on Twitter Be a Fan of InformationTechnologyCrossing on Facebook - InformationTechnologyCrossing.com
Your privacy is guaranteed. We will never give out, lease, or sell your personal information. Whitelist InformationTechnologyCrossing
Sign Up  |   About Us  |   History  |   Our Mission  |   Refer A Friend  |   Terms of Use  |   Privacy  |   Post a Job Opening  |   Job-Opening FAQ  |   Testimonials  |   Career Articles

The InformationTechnologyCrossing Guarantee  |   Crossing Sites  |   Browse Jobs  |   Benefits of Working with InformationTechnologyCrossing  |   Site Map

Career Advice  |   Resume Service  |   Resume Distribution Service  |   Post Resume  |   Job Search Course
In a different but related profession? We can help! Explore our related sites:
100KCrossing | AccountingCrossing | AccountManagementCrossing | ActuarialCrossing | AdminCrossing | AdvertisingCrossing | AerospaceCrossing | AgriculturalCrossing | ArchitectureCrossing | Attorney Resume | AuditorCrossing | AutomotiveCrossing | AviationCrossing | BCG Attorney Search | BilingualCrossing | BiotechCrossing | BlueCollarCrossing | BusinessAnalystCrossing | BusinessDevelopmentCrossing | CallCenterCrossing | ChefCrossing | CivilEngineeringCrossing | CLevelCrossing | ClinicalResearchCrossing | ComplianceCrossing | ComputerAidedDesignCrossing | ConstructionCrossing | ConsultingCrossing | ContractManagementCrossing | CounselingCrossing | CPlusPlusCrossing | CustomerServiceCrossing | DBACrossing | DentalCrossing | DesigningCrossing | DiversityCrossing | DotNetCrossing | ECommerceCrossing | EdFed | EditingCrossing | EducationCrossing | EmploymentAuthority | EmploymentCrossing | EnergyCrossing | EngineeringCrossing | EntryLevelCrossing | EnvironmentalCrossing | EnvironmentalSafetyHealthCrossing | SAPCrossing | ExecCrossing | FacilitiesCrossing | FinancialServicesCrossing | FoodServicesCrossing | FundraisingCrossing | GISCrossing | GovernmentCrossing | Graduate School Loans | HealthcareCrossing | HelpDeskCrossing | HospitalityCrossing | Hound | HRCrossing | HVACCrossing | InsurCrossing | IntellectualPropertyCrossing | InternshipCrossing | J2EECrossing | JD2B | JDJournal | JournalismCrossing | Judged | LawCrossing | Law Firm Staff | Law School Loan Report | Law School Loans | Legal Authority | Legal Authority Financial | LogisticsCrossing | ManagerCrossing | ManufacturingCrossing | MarketingCrossing | MediaJobCrossing | Medical School Loans | MilitaryCrossing | NursingCrossing | OccupationalTherapyCrossing | OperationsCrossing | PartTimeCrossing | PharmaceuticalCrossing | PhysicalSecurityCrossing | PhysicalTherapyCrossing | PlanningCrossing | PostdoctoralFellowCrossing | PRCrossing | ResumeApple | ProcurementCrossing | ProductManagerCrossing | ProjectManagementCrossing | PublicInterestCrossing | PublishingCrossing | PurchasingCrossing | QAQCCrossing | RadioCrossing | RealEstateAndLandCrossing | Recruit Attorney | RecruitingCrossing | ResearchingCrossing | RetailCrossing | SciencesCrossing | ScientistCrossing | SellingCrossing | SQLCrossing | TeenagerCrossing | TelecomCrossing | TradingCrossing | TrainingCrossing | TransportationCrossing | TravelingCrossing | TruckingCrossing | TVCrossing | UnderwritingCrossing | VeterinaryCrossing | VolunteerCrossing | WorkAtHomeCrossing | WritingCrossing



Want to Focus Your Information Technology Job Search on a Different Geographic Area?
Akron Jobs  |  Albuquerque Jobs  |  Anaheim Jobs  |  Anchorage Jobs  |  Arlington Jobs  |  Atlanta Jobs  |  Aurora Jobs  |  Austin Jobs  |  Babylon Jobs  |  Bakersfield Jobs  |  Baltimore Jobs  |  Baton Rouge Jobs  |  Birmingham Jobs  |  Boston Jobs  |  Buffalo Jobs  |  Chandler Jobs  |  Charlotte Jobs  |  Chesapeake Jobs  |  Chicago Jobs  |  Chula Vista Jobs  |  Cincinnati Jobs  |  Cleveland Jobs  |  Colorado Springs Jobs  |  Columbus Jobs  |  Corpus Christi Jobs  |  Dallas Jobs  |  Denver Jobs  |  Detroit Jobs  |  Durham Jobs  |  El Paso Jobs  |  Fort Wayne Jobs  |  Fort Worth Jobs  |  Fresno Jobs  |  Garland Jobs  |  Greensboro Jobs  |  Henderson Jobs  |  Hialeah Jobs  |  Honolulu Jobs  |  Houston Jobs  |  Indianapolis Jobs  |  Islip Jobs  |  Jacksonville Jobs  |  Jersey City Jobs  |  Kansas City Jobs  |  Laredo Jobs  |  Las Vegas Jobs  |  Lexington Jobs  |  Lincoln Jobs  |  Long Beach Jobs  |  Los Angeles Jobs  |  Louisville Jobs  |  Lubbock Jobs  |  Memphis Jobs  |  Mesa Jobs  |  Miami Jobs  |  Milwaukee Jobs  |  Minneapolis Jobs  |  Nashville Jobs  |  Newark Jobs  |  New Orleans Jobs  |  New York Jobs  |  Norfolk Jobs  |  North Hempstead Jobs  |  Oakland Jobs  |  Oklahoma Jobs  |  Omaha Jobs  |  Orlando Jobs  |  Oyster Bay Jobs  |  Philadelphia Jobs  |  Phoenix Jobs  |  Pittsburgh Jobs  |  Plano Jobs  |  Portland Jobs  |  Raleigh Jobs  |  Reno Jobs  |  Riverside Jobs  |  Rochester Jobs  |  Sacramento Jobs  |  San Antonio Jobs  |  San Diego Jobs  |  San Francisco Jobs  |  San Jose Jobs  |  Santa Ana Jobs  |  Scottsdale Jobs  |  Seattle Jobs  |  Saint Louis Jobs  |  Stockton Jobs  |  Saint Paul Jobs  |  Saint Petersburg Jobs  |  Tampa Jobs  |  Toledo Jobs  |  Tucson Jobs  |  Tulsa Jobs  |  Virginia Beach Jobs  |  Washington DC Jobs  |  Wichita Jobs  |  Winston-Salem Jobs
Employment Research Institute
InformationTechnologyCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
InformationTechnologyCrossing is the first job consolidation service in the employment industry to seek to include every job that exists and not charge employers to post jobs on its site.

InformationTechnologyCrossing uses sophisticated technology and manual work to comb employer websites and other job boards for jobs and bring them all to its site.