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Career Change Success: From IT to Marketing

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Information Technology (IT) job market is packed with millions of highly talented, technical individuals who can make a difference in any industry they choose, but many are taking a stand against job loss by making successful career changes into marketing. Now, you may be concerned about how an IT professional fits into the marketing world � it is quite simple.

IT jobs require technical dispositions, analyzing trends, and adapting to the changes in a minute notice. Marketers endure the same demands as they reach for their customers in different mediums including radio, Internet, direct mail, and more. IT professionals are experienced in changing their interests in network jobs into people management. If you are interested in changing from your software job into a marketing executive, we have a few tips to help you make the transition.

Maintain Contacts

Anyone you have met during your IT career may be a good reference while you search for a marketing position. The reality of strong networking includes adjusting your image from an IT pro into a savvy tech with marketing skills. Integrate all of this into your new image, rebuild your reputation in producing results from markets, and work your network to help in your job search.

Learn the Basics

Take a few marketing courses in order to get your feet wet. You may have learned a number of tricks over the years, but trends change significantly faster than the IT industry. Marketing requires knowledge of the complete basics including market research, creating marketing plans, and using media budgets to buy positions as well as to create marketing materials for presentations. All of your knowledge of IT will not go to waste; in fact, you may become a double-sword in an organization in need of your technical expertise.

Gain Experience

After you take a few courses, gain experience by working with small businesses in your local market. Integrate your multi-talented resume, create proposals, and offer to work for free (if necessary) to add to your repertoire. Majority of unemployed IT professionals integrated their technical skills with marketing to start their own IT firms; you can go that route or enter the marketing field full-time. Whatever you do - you must transfer skills into results whether it is for network jobs, software jobs, or marketing consulting.

Transfer Skills Into Results

How many skills do you have? Are you a great communicator? Can you articulate ideas, plans, and justifications in a matter of moments? Do you listen to details in a way that makes people confident in your abilities? If so, marketing is the perfect place for you to stay to keep your skills sharp while working with people from different industries in a new light. All of your skills including web development, programming, and technical writing can go a long way in a different slant - for instance, consider writing technical manuals for marketing purposes.

The path that you take for changing your career may include new certifications, gaining experience, maintaining contacts, and transferring skills into results. Knowledge of either industry can capitalize into a different kind of world - fun, easy, and appreciative.
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